Justin spent 8 years in hospitality operations prior to moving to academia, including stints with Starwood, Marriott, and Hilton. He began his career in Food & Beverage operations, moved into hotel operations, and was an Assistant General Manager with Hilton. He then moved into academia working toward higher education degrees from the University of Guelph (MBA) and Texas A&M University (PhD). He maintains an academic and applied focus in his research and outreach by serving as Associate Editor of Research Notes for Anatolia, being incoming Global President of one of the lodging industry's largest professional associations (i.e., HFTP - Hospitality Financial & Technology Professionals), serving as Chair of HITEC (the lodging industry's most powerful technology conference), and working with local industry partners through grants and financed projects such as Starbucks, Food Innovation Network, Port of Seattle (i.e. SeaTac Airport), and many more. Justin is particularly passionate about the role of DMOs (Destination Management/Marketing Organizations) and professional associations in guiding business and management disciplines to make communities better places to live, work, and play. His research areas of emphasis are market-based socio-cultural conservation and negotiation theory. His research is highlighted by projects he has completed in South Korea, Peru, Costa Rica, Canada (e.g. Quebec, Toronto), USA (e.g. Myrtle Beach, Lake Travis), Ireland, Brazil, Bolivia, Kenya, Qatar, the United Arab Emirates, Turks & Caicos, Montenegro, numerous projects in Texas and Washington (i.e., the two states he has lived/worked in extensively), and more.